Cookie Policy

Introduction

At Runway27 Ltd we want to make sure that the website we operate looks as good as possible but is also easy for you to use. To help us do this, our website uses cookies.

Cookies help us understand how you use our website and how we can improve it. This means we have the information we need to regularly evaluate whether our website meets your needs. Some cookies improve functionality, so if you disable cookies, parts of the website may not work as expected.

What Are Cookies?

A cookie is a small file of letters and numbers stored on your device when you visit a website. Cookies allow us to recognise you and remember your preferences.

For example, cookies can:

• Remember items in your shopping cart

• Save your preferences (such as region or currency)

• Help analyse how the website is used

• Support relevant advertising

How We Use Cookies

We use cookies to:

• Ensure the website functions properly

• Improve performance and usability

• Analyse visitor behaviour

• Support marketing and advertising

Cookies we use fall into the following categories:

Strictly Necessary Cookies

These are essential for the website to function, such as enabling secure login, shopping cart use, and checkout.

Analytical / Performance Cookies

These help us understand how visitors use our website so we can improve it.

Functionality Cookies

These allow us to remember your preferences (such as location or language).

Targeting / Marketing Cookies

These record your visit, pages viewed, and links followed to make advertising more relevant.

Shopify Cookies

Our website is powered by Shopify, which uses cookies such as:

• _shopify_y – Analytics tracking

• _shopify_s – Session tracking

• _tracking_consent – Stores cookie consent preferences

• cart – Stores shopping cart contents

• cart_sig – Verifies cart integrity

• checkout_token – Stores checkout session

These cookies are necessary for the operation of our store and user experience.

Third-Party Cookies

We may also use third-party services which set cookies, including:

Google Analytics

Used to understand how visitors interact with our website and improve performance.

Google Ads

Used to measure the effectiveness of advertising and show relevant ads.

These third parties may collect anonymised data about your browsing behaviour.

Managing Cookies

You can control or block cookies through your browser settings. However, blocking all cookies (including essential ones) may prevent parts of the website from functioning properly.

What Happens If You Disable Cookies?

If you disable cookies:

• You may not be able to log in

• You may not be able to complete purchases

• Some website features may not work correctly

How to Control Cookies in Your Browser

You can manage cookies through your browser settings. For guidance, visit:

• Google Chrome

• Mozilla Firefox

• Microsoft Edge

• Safari

(Instructions vary depending on browser version.)